Paddington Central Design Route

This September, Paddington Central will be celebrating its second year as an official Design Route for London Design Festival.

With a programme of exhibitions, debates and design salons to celebrate design across architecture, interiors, furniture and lighting, with an array of incredible designers including Adam Nathanial Furman, Jason Bruges Studio & Gensler Architects.

Storey Club will also become a hub for the design community through a curated programme, activating the length of the campus from the canal. 



Adam Nathaniel Furman is a London based designer and artist of Argentine, Japanese and Israeli heritage whose practice ranges from architecture and interiors, to sculpture, installation, writing and product design. Exploring the relationship between memory, imagination, history and communication, Adam’s work is best defined by his use of expressive shapes, colours and environments. Originally trained in Architecture and Fine Art, Adam’s work has been exhibited internationally and is held in the collections of the Design Museum, the Sir John Soane's Museum, the Carnegie Museum of Art and the Architectural Association. Adam was named one of the “1000 Most Influential Londoners of 2018” by Evening Standard and one of Icon Magazine’s “100 Talents of 2018-2019”, and has won awards including the UK Rome Prize for Architecture, and the Blueprint Award for Design Innovation.


Tangent was founded in 2015 in London. By interweaving technology with design at the most sophisticated level, they create unique work that moves people.

A tangent line touches a curve at one given point. Respecting such gentleness and subtleness, as well as the power of the point of contact, their work carefully and delicately tells a narrative which talks to people’s hearts. By creating a dialogue that bridges the gap between fantasy and reality within their work, they believe it enriches modern society and culture.


Dr Hideki Yoshimoto : Founder / Director

Hideki leads the team's creative activities, as well as its management, utilising his inter-disciplinary knowledge. He studied aero-astro engineering at the University of Tokyo, with a particular focus on artificial intelligence and human-computer interaction, and carried out PhD research at the Royal College of Art, with an interest in motion as an element of design. He was appointed as a visiting associate professor at Osaka University of Arts in Japan in 2018.


Jason Bruges is a multidisciplinary artist and designer based in London.  He is internationally renowned as a pioneer of the hybrid space between art, architecture and technology. His artworks are site-specific, ‘sculptural barometers’ that tap into the emotional tapestry of a community or place by translating live feedback into living, breathing, spatial interventions.  

Jason Bruges Studio have partnered with many architects, engineers, museums and galleries having created one off spectacles for the Victoria & Albert Museum, Tate Modern and Tate Britain. They have recently finished a number of high profile projects including a series of biomimetic installations for the Natural History Museum and an epic urban-scale intervention for Hull 2017 in which industrial robots performed unique choreographies with light. 

The experienced team work with cutting-edge technology and ideas to create unique, genre-bending artworks and installations. They have a long history of creating public interventions that bring buildings and landscapes to life through integrated designs that perform, animate and engage with audiences in multiple ways. 



Gensler is a global architecture, design and planning firm with 48 locations and more than 6,000 professionals networked across Asia, Europe, Australia, the Middle East and the Americas. Founded in 1965 by Art Gensler, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work and play more inspiring, more resilient and more impactful. Notable projects include designing the world’s second tallest building the Shanghai Tower and the European Headquarters of both Microsoft and Hyundai Capital. The firm has been named for the second consecutive year in Fast Company’s annual list of the World’s Most Innovative Companies in the Architecture category.


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